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Improving Websites Technical SEO
Improving Your Website’s Technical SEO
#4 To enhance technical SEO, start with a comprehensive audit, then tackle crawlability and indexability, refine site architecture and internal linking, boost page speed and Core Web Vitals, ensure mobile-friendliness, secure your site with HTTPS, implement structured data, and set up ongoing monitoring.
Audit Crawlability and Indexing
Begin by running a full technical audit to surface crawl errors, indexing issues, and blocked resources. Properly configured robots.txt and an up-to-date XML sitemap ensure search engines can discover and index your pages efficiently.
Use Google Search Console, Screaming Frog, or Semrush Site Audit.
Check robots.txt for unintended blocks.
Generate and submit an XML sitemap in Search Console.
Identify and resolve 4xx/5xx errors and redirect chains.
Optimize Site Architecture and Internal Linking
A logical, shallow hierarchy helps crawlers and users navigate your site. Aim for every page to be no more than three clicks from the homepage, and eliminate orphan pages.
Implement breadcrumb navigation for clear hierarchy.
Link contextually between relevant pages to distribute authority.
Flatten deep directory structures.
Regularly scan for and fix orphan pages.
Improve Page Speed and Core Web Vitals
Site speed and Core Web Vitals are confirmed ranking factors that directly impact user satisfaction.
Compress images and serve in next-gen formats (WebP, AVIF).
Enable lazy loading for below-the-fold assets.
Minify and combine CSS/JS, defer non-critical scripts.
Use a CDN to reduce latency.
Inline critical CSS and optimize server response time.
Ensure Mobile-Friendliness
Mobile usability is non-negotiable. Google’s mobile-first indexing prioritizes sites that deliver smooth experiences on smaller screens.
Adopt responsive design and set viewport meta tags.
Run the Google Mobile-Friendly Test and address flagged issues.
Optimize tap targets, font sizes, and avoid intrusive interstitials.
Ensure content renders without horizontal scrolling.
Secure Your Site with HTTPS
HTTPS is both a trust signal for users and a lightweight ranking factor. Moving to SSL/TLS protects data in transit and unlocks new HTTP/2 and HTTP/3 performance gains.
Migrate all URLs to https://.
Update internal links and canonical tags.
Fix mixed-content warnings by serving all assets over HTTPS.
Implement Structured Data for Rich Results
Structured data lets search engines understand your content context, powering enhanced listings like FAQs, breadcrumbs, and product snippets. This can boost click-through rates.
Use JSON-LD snippets following schema.org definitions.
Add FAQ, how-to, product, article, or breadcrumb markup where appropriate.
Test markup with Google’s Rich Results Test and fix any errors.
Improving Your Website’s Technical SEO
#4 To enhance technical SEO, start with a comprehensive audit, then tackle crawlability and indexability, refine site architecture and internal linking, boost page speed and Core Web Vitals, ensure mobile-friendliness, secure your site with HTTPS, implement structured data, and set up ongoing monitoring.
Audit Crawlability and Indexing
Begin by running a full technical audit to surface crawl errors, indexing issues, and blocked resources. Properly configured robots.txt and an up-to-date XML sitemap ensure search engines can discover and index your pages efficiently.
Use Google Search Console, Screaming Frog, or Semrush Site Audit.
Check robots.txt for unintended blocks.
Generate and submit an XML sitemap in Search Console.
Identify and resolve 4xx/5xx errors and redirect chains.
Optimize Site Architecture and Internal Linking
A logical, shallow hierarchy helps crawlers and users navigate your site. Aim for every page to be no more than three clicks from the homepage, and eliminate orphan pages.
Implement breadcrumb navigation for clear hierarchy.
Link contextually between relevant pages to distribute authority.
Flatten deep directory structures.
Regularly scan for and fix orphan pages.
Improve Page Speed and Core Web Vitals
Site speed and Core Web Vitals are confirmed ranking factors that directly impact user satisfaction.
Compress images and serve in next-gen formats (WebP, AVIF).
Enable lazy loading for below-the-fold assets.
Minify and combine CSS/JS, defer non-critical scripts.
Use a CDN to reduce latency.
Inline critical CSS and optimize server response time.
Ensure Mobile-Friendliness
Mobile usability is non-negotiable. Google’s mobile-first indexing prioritizes sites that deliver smooth experiences on smaller screens.
Adopt responsive design and set viewport meta tags.
Run the Google Mobile-Friendly Test and address flagged issues.
Optimize tap targets, font sizes, and avoid intrusive interstitials.
Ensure content renders without horizontal scrolling.
Secure Your Site with HTTPS
HTTPS is both a trust signal for users and a lightweight ranking factor. Moving to SSL/TLS protects data in transit and unlocks new HTTP/2 and HTTP/3 performance gains.
Migrate all URLs to https://.
Update internal links and canonical tags.
Fix mixed-content warnings by serving all assets over HTTPS.
Implement Structured Data for Rich Results
Structured data lets search engines understand your content context, powering enhanced listings like FAQs, breadcrumbs, and product snippets. This can boost click-through rates.
Use JSON-LD snippets following schema.org definitions.
Add FAQ, how-to, product, article, or breadcrumb markup where appropriate.
Test markup with Google’s Rich Results Test and fix any errors.